Cheers
to Willamette Valley Vineyards: Oregon-based
Winery First to Use Certified Sustainable
Cork Stoppers
The
Rainforest Alliance raises a glass to Willamette
Valley Vineyards, which is set to become
the first winery in the world to use cork
stoppers harvested from responsibly managed
forestlands certified by the Forest Stewardship
Council (FSC). The winery, based in Turner,
Oregon, was recently awarded FSC Chain-of-Custody
certification by the Rainforest Alliance.
"Cork stoppers that come from responsibly
managed forestlands are the only choice
for wineries that want to have a positive
environmental and social impact," said
Jamie Lawrence, European Forestry Division
Manager for the Rainforest Alliance. "Willamette's
commitment to supporting responsible cork
production in rural communities in the Mediterranean
is commendable and progressive, fitting
of a world-class winery that focuses on
making sustainable choices."
The Rainforest Alliance was responsible
for awarding FSC certification at each step
throughout the process, beginning with certifying
the worlds first cork forest in 2005, later
certifying the cork manufacturing facilities,
owned by the Amorim Group, and now certifying
Willamette Valley Vineyards to help achieve
this global first in the wine industry.
Carlos de Jesus, marketing and communications
director for Amorim & Irmaos S.A., the
world's largest cork processor and the first
FSC-certified cork company, congratulated
Willamette on its certification. "We
would like to emphasize the unique role
that natural cork plays in responding to
the market demands for environmentally and
socially responsible wine closures,"
de Jesus said. "The wine industry is
responding to a demand by informed consumers
that is resulting in the conservation of
fragile ecosystems and the reduction of
the industry's carbon footprint."
The use of cork is essential to protect
the environment as wineries are increasingly
using plastic stoppers and aluminum screw
caps due to concerns about tainting, oxidation
and leakage. However, ensuring that forests
are managed responsibly and are also economically
viable plays a crucial role in conserving
them and maintaining the culture of cork
farming that has existed for thousands of
years. Cork is renewable and biodegradable,
and not a single tree is cut down to harvest
cork. The bark of the cork oak tree renews
itself and can be stripped off every decade
to extract cork without damaging the trees.
The wine industry plays a critical role
in maintaining the economic value of cork
and the cork oak forests. Unless the commercial
value of cork stoppers is maintained, there
is a risk that cork oak landscapes could
face an economic crisis, loss of biodiversity
and an accelerated desertification process.
Cork oak landscapes cover about 2.7 million
hectares of land in Portugal, Spain, Algeria,
Morocco, Italy, Tunisia and France. The
cork forests in the Iberian Peninsula produce
more than half the cork consumed worldwide.
They are a biodiversity hot spot, home to
endangered species and one of the last natural
forest ecosystems in Western Europe. They
also provide a vital source of income for
tens of thousands of people.
Willamette Valley Vineyards produces some
100,000 cases of principally Pinot Noir
annually that is distributed throughout
the United States, Canada and the Pacific
Rim. Starting with the 2006 vintage Pinot
Noir that will be bottled in July 2007,
the winery will begin using FSC-certified
cork stoppers in all its bottles. The corks
will be imprinted with the FSC and Rainforest
Alliance logo, and bottle labels will also
bear both certification seals. The wine
will be available to consumers in the United
States starting in fall 2007 and with plans
to distribute in the United Kingdom in the
next couple years.
"We think about every aspect of how
we can walk as softly as possible in pursuing
our goal of making world-class Pinot Noir,"
said Jim Bernau, founder and president of
Willamette Valley Vineyards. "The question
is: What is the best choice for the long-term
health of the planet? The clear answer is
natural cork that comes from a responsibly
managed forest."
Willamette Valley Vineyard's cork stoppers
will come from one of four currently FSC-certified
cork forests, three of which were certified
by the Rainforest Alliance, the first of
which being Fruticor - a group of small
landowners and managers - that was certified
by the Rainforest Alliance in early 2005
in the Alentejo region of Portugal.
Why choose cork? Find out more here:
http://www.rainforest-alliance.org/news/2005/why_cork.html
See photos of cork harvesting:
http://www.rainforest-alliance.org/news/cork_slideshow/cork_slideshow_5.html
The Rainforest Alliance works to conserve
biodiversity and ensure sustainable livelihoods
by transforming land-use practices, business
practices and consumer behavior. For more
information, visit www.rainforest-alliance.org
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